Episode 061 – Live and Virtual Public Relations Masterclass

Josh Weiss is president of 10 to 1 Public Relations, which provides strategic communications planning, media relations, crisis communications management and other public relations services. Josh Weiss believes that 10 good reviews for a company equals one bad review, and building a goodwill bank is essential to growing and protecting your business, hence his company’s name.

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PR Tips for Live and Virtual Events:

HIDDEN Media – All the industry magazines and publications will be at the show. You just won’t see them because the show has a room dedicated to them. Here’s how to find them and get media coverage:

• Start contacting industry media 8 weeks before a live event and 4 weeks before a virtual event
• If you are an exhibitor, ask show management for a media list and start digging and contacting people.
• Call them and invite them to your booth for a 10-15 minute meeting. Tell them specifically what you would like to show them or discuss with them.
• Put it on their calendars early!
• Follow-up Thank You Letter

For small companies, the media is the great equalizer. It provides you with social proof that you can use over and over again.

Speaking Opportunities:

• There are speaking opportunities in almost every program.
• Giving a speech or hosting a seminar or workshop can establish you as a credible, newsworthy thought leader
• Make sure you bring value
• Don’t just give a long sales pitch
• Choose a theme and submit multiple versions – one “punny”, one serious/formal, and one conversational.
• You submit multiple entries to increase your chances of getting selected. You have no idea who the selection committee is or what tone they set for the event.
• Bring your best content!! Don’t ignore it. People will want to do business with you!

Contact Josh Weiss:

Website: www.10to1pr.com

Phone: 480-550-6500

Email: josh@10to1pr.com

Social Media: 10to1pr