Jaguar Type 00: Gender revealed?

After ridiculous rebranding, Jaguar carries out gender reveal. This baby is called “Type 00”.

British luxury carmaker Jaguar showed off its concept electric car, the Type 00, at a recent event in Miami. The reveal only fueled the hate online, with most calling the car “ugly.”

Like previous controversial ads, this reveal was divisive. While some people were shocked by the concept of the Type 00, others found it ugly.

“Bringing Jaguar an unmistakable, unexpected and eye-catching appearance,” the brand said of its transformation. The brand has discussed becoming an electric vehicle producer within the next few years.