Jaguar’s controversial rebrand sparks interest

Jaguar’s controversial rebirth and “No Copy” campaign did wonders for the brand as it generated widespread attention. While it’s not all positive, there is legitimate interest in the brand.

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That’s a coup in itself, and people aren’t just looking at the design vision concepts that will be revealed later tonight. Quite the contrary, people are looking for the Jaguar they know and love.

MORE: Jaguars boss says they must change status quo after controversial campaign

According to Auto Trader UK, “ad views” for used Jaguar cars have increased by 5% since the rebranding campaign began, while search views have increased by 10%. The company went on to say, “Since the announcement, used Jaguar vehicles have appeared in consumer searches 29 million times, generating an impressive 1.3 million ad views.”

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The online car market added that November 23 was the Jaguar website’s busiest day since March this year. It’s no surprise that most consumers have been paying attention to the F-Pace crossover. Following closely behind is the iconic E-Type and electric I-Pace.

Erin Baker, editorial director of Auto Trader, said: “The surge in consumer interest… shows that drivers are eager to see what they can still get from the Jaguar they have always known. I think once the first The new car is available for purchase and no one has a reliable idea of ​​how this will develop, but it’s an incredibly bold and creative reimagining of one of Britain’s most legendary brands.”

Digging deeper, we find that Jaguar has seen a huge spike in interest following its relaunch on November 19th. Google Trends data shows global attention nearly quadrupled, peaking on November 22. It’s also worth noting that the event generated more interest in Jaguar than any other product. the past five years. While the excitement has waned somewhat, interest remains high and will likely get a boost from tonight’s reveal.

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