Today’s Pick: 1957 DeSoto Firesweep Sportsman
Let's imagine The car brand is stuck in the middle of the hierarchy, while its pricier siblings consistently outsell you. Can that continue in a rapidly converging market? That's the story of DeSoto, and our pick today is the DeSoto model that provided the brand with a lifeline: a 1957 DeSoto Firesweep Sportsman. It's listed for sale on ClassicCars.com by a shop in Stratford, Connecticut. (Click on the link to see the listing) Where does the DeSoto fit in the collector car world? Plymouth, Dodge, and Chrysler are popular, but the DeSoto wasn't always equally loved. Introduced in 1929, the DeSoto was positioned above the Plymouth (also new for 1929) and below the Dodge, which was in turn positioned below the Chrysler. However, in 1933, the Chrysler Corporation changed the market positioning of both the Dodge and the DeSoto, with the latter now serving as a cheaper alternative to the Chrysler. This remained the case until 1961. Keep an eye…
Today’s Pick: 1957 DeSoto Firesweep Sportsman
Let's imagine The car brand is stuck in the middle of the hierarchy, while its pricier siblings consistently outsell you. Can that continue in a rapidly converging market? That's the story of DeSoto, and our pick today is the DeSoto model that provided the brand with a lifeline: a 1957 DeSoto Firesweep Sportsman. It's listed for sale on ClassicCars.com by a shop in Stratford, Connecticut. (Click on the link to see the listing) Where does the DeSoto fit in the collector car world? Plymouth, Dodge, and Chrysler are popular, but the DeSoto wasn't always equally loved. Introduced in 1929, the DeSoto was positioned above the Plymouth (also new for 1929) and below the Dodge, which was in turn positioned below the Chrysler. However, in 1933, the Chrysler Corporation changed the market positioning of both the Dodge and the DeSoto, with the latter now serving as a cheaper alternative to the Chrysler. This remained the case until 1961. Keep an eye…
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