Meet the women to watch in 2024: Amanda Ciccatelli
CHICAGO — Women in the trade show and events industry are helping to drive our continued innovation and excellence. The Trade Show Executive's (TSE) Women's Watch program recognizes this through its annual winners category. TSE spoke with one of this year's most noteworthy women, HLTH US Senior Director of Event Marketing Amanda Ciccatelli, about her career, lessons learned and her thoughts on the future of trade shows and events. MADDY: Can you tell us how you got into the trade show industry? Was it a straight path, or was it unexpected? Amanda: Interestingly, I always find myself drawn into events in some way. In college, I worked part-time in campus event management, my first job out of college was event coordination at a historic building in Connecticut's capital city, and then when I got my first marketing job, I was working at a technology company The marketing company works to host its own trade shows twice a year. Then Informa…
Uncover the secrets of the high-impact Hosted Buyer Program
CHICAGO – Hosted buyer programs and personalized pairings at trade shows and events are more important than ever as attendees, exhibitors and sponsors expect high return on investment from participating in events and are accustomed to curating and A culture where efficiency is the standard. It's all about serving your community. trade show director Speak with HLTH, Inc. Investor and Network Executive Nancy Mastroianni to learn how her team elevated HLTH's Managed Buyer Program to the next level by understanding the keys to success: technology integration, enthusiasm, pragmatic staffing, and clear thinking new level. Strategy. Key Components of a Successful Hosted Buyer Program When considering implementing a hosted buyer program at an event, organizers need to gain a deep understanding of attendees’ needs and expectations from both a sponsor’s and a buyer’s perspective. “Events are no longer a transactional business; it’s a business. We’re about building strategic relationships. Our business is about driving value,” Mastroianni said. As an organizer, Mastroianni…
Networking and Community Building Concepts for HLTH USA 2024
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Hyve Group enters healthcare space with HLTH Inc.
CHICAGO - Hyve Group is expanding into the healthcare sector through the acquisition of HLTH Inc. through three international healthcare trade shows - HLTH USA, HLTH Europe and ViVE. According to Hyve, HLTH USA is currently the company's highest-grossing event. HLTH USA 2024 concluded in Las Vegas on October 23 with more than 12,000 attendees, including more than 2,750 CEOs. ViVE, co-hosted by HLTH and the College of Healthcare Information Management Executives (CHIME) through a strategic partnership, follows closely behind and offers significant growth potential. Hyve said it will continue to work with CHIME to continue growing and developing ViVE events. The HLTH brand has attracted the blue-chip crowd, with a client list that includes Johnson & Johnson, Microsoft, Meta and Google. “HLTH has long been admired by everyone at Hyve. It is an incredible brand with an excellent reputation, thanks to its commitment to shaping the future of healthcare. HLTH is committed to driving positive change in healthcare ,…
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