A deep dive into education courses with PCMA’s Sherrif Karamat,
Sherriff Karamat, CAE, PCMA President and CEO CHICAGO — Trade show education courses are a great opportunity to experience new ideas, develop professional skills and meet colleagues. trade show director (TSE) spoke with CAE Sherrif Karamat, president and CEO of the Professional Conference Management Association (PCMA), about strategies to help professionals make the most of these opportunities. Prioritize necessary topics For those who are confused about which classes to take, especially at large events, Karamat recommends focusing on basic skills or topics. “I would look at the philosophy of ‘need to know’ versus ‘nice to know’ and go from there,” Karamat said. Karamat offered similar advice, asking to balance education with time spent in the showroom and networking opportunities. “Be very focused on who you really want to see at the trade show and really map it out, because anything else beyond that will be great,” Karamat explains. looking for challenges “We will never learn unless we step out of…
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