PCMA 2024 Conference Market Survey

• Regina Baraban
• 2024-12-11
• Trade Show News
• (0)

PCMA Survey: Ongoing challenges in a strong meetings market

Planners participating in PCMA's 31st Annual Meeting market survey face less uncertainty, but challenges remain. 255 associations, businesses and independent conference and event organizers participated PCMA 2024 Conference Market Survey Conducted in late August and early September. Recently released results show that while the industry has rebounded and planners feel positive about their jobs, budget challenges are still accelerating. Investigation points • Job satisfaction but organizational challenges. Most respondents have a positive attitude towards their jobs. But they also reported challenges facing their organizations, such as frustrations with management and leadership, budget constraints and the pressure to manage high workloads amid staff shortages. • Attendance continues to grow. Forty-nine percent of respondents said attendance at the largest in-person conferences in 2024 will increase by an average of 17% compared to similar events pre-pandemic. 60% expect attendance to increase by 2025. •Costs are still rising and budgets are not keeping up. The cost of food and drink, audio-visual, travel expenses and…