A deep dive into education courses with PCMA's Sherrif Karamat,
A deep dive into education courses with PCMA’s Sherrif Karamat,

Sherriff Karamat, CAE, PCMA President and CEO CHICAGO — Trade show education courses are a great opportunity to experience new ideas, develop professional skills and meet colleagues. trade show director (TSE) spoke with CAE Sherrif Karamat, president and CEO of the Professional Conference Management Association (PCMA), about strategies to help professionals make the most of these opportunities. Prioritize necessary topics For those who are confused about which classes to take, especially at large events, Karamat recommends focusing on basic skills or topics. “I would look at the philosophy of ‘need to know’ versus ‘nice to know’ and go from there,” Karamat said. Karamat offered similar advice, asking to balance education with time spent in the showroom and networking opportunities. “Be very focused on who you really want to see at the trade show and really map it out, because anything else beyond that will be great,” Karamat explains. looking for challenges “We will never learn unless we step out of…

Learn more about PCMA's 20 20somethings with Cole Sales
Learn more about PCMA’s 20 20somethings with Cole Sales

Eastern Securities Spoke with Cole Sales (Marketing Manager) Electronic transport and founder of Brand Repairmanshe was nominated for PCMA’s 2023 “20 in 20s” Recognition Program guide For young professionals. How did you learn about the PCMA 20 in Their Twenties program?rape: I learned about the PCMA 20 in Their Twenties program through industry research and peer recommendations. It was first mentioned in a professional association update and then a mentor mentioned it in a conversation, which piqued my interest. I have always been eager to stay up to date on the latest industry topics and trends and found communities like PCMA to be an exciting opportunity to further my involvement and leadership in the field. What is the application process like (time consuming? easy? etc.)?rape: The application process was fairly straightforward, but fairly time-consuming. It involved submitting personal information, detailing professional achievements, and articulating my goals and ambitions. Selecting key mentors and colleagues to complete parts of the application added…