Put artificial intelligence into practice to improve your exhibitions and events
Expo! Expo! The IAEE 2024 Annual Meeting and Exhibition delves into the inner workings of exhibitions and events, with six unique learning tracks delivered by thought leader Rich Vallaster, CEM, DES, director of marketing and industry relations for Personify A2Z Events. He will introduce at the meeting, From Scenario to Strategy: Leveraging Artificial Intelligence to Create Event Success. Artificial intelligence is developing rapidly and has a significant impact on businesses and society. Despite this potential, the exhibitions and events industry has been slow to embrace AI due to various challenges, such as the sheer number of available AI tools, limited personnel, and the demanding nature of the industry. It’s time to move from theory to action. Rich will demonstrate best-in-class tools (many low-cost or free) tailored specifically for industry professionals to enhance their capabilities in all aspects of organizing, data analysis, contracting, meeting planning, marketing, and more. Attendees will work with sample activity data and documentation to facilitate immediate, hands-on…
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