Sandra Serrant, Chair, MPI
Black Conference Professionals

We met with Sandra Serrant, chairman of the MPI Black Conference Professional Community, a few ideas about conference planning for people of color in the world. This is an amazing statistic MPI's Black Conference Professional Community Website: According to The National Alliance of Black Conference Professionals1983, there was no black CEO of the Convention and Visitors Bureau. Today, Julie Coker is President and CEO New York Travel + ConventionAfter unanimous approval of the organization's board of directors in October 2024 (her term began on December 9). Another milestone has been reached since 1983, but as the MPI Black Meeting Professional website points out, there is still a long way to go. We asked Sandra Serrant if he saw more African-Americans choosing areas for conferences and incentive programs. “We didn’t see the MPI numbers different,” she noted. “But, from my point of view, the members we do have are more active. I am the chair of the MPI Black Conference Professionals…

February 19 is the official Destination Professionals Day
February 19 is the official Destination Professionals Day

International Destinations and Visits to Detroit have launched its first ever Destination Professionals Day (February 19) to celebrate the sister organizations and personnel associated with the CVB and its destination. In the winter dog era, we all need to celebrate something, and the International Destination (DI) partnered with Detroit, has almost ushered in the conference and event industry. February 19 is now the Official Destination Professionals Day, and is a time to celebrate and respect people and organizations around the world to promote local tourism and economic growth. Why February 19th? That day, back in 1896, members of the Detroit Chamber of Commerce and the Detroit Manufacturers Club gathered at the Cadillac Hotel in Detroit to form the Detroit General Assembly and the Federation of Merchants. The alliance is a pioneer in what we now call the “Conference and Visitor Bureau (CVB) or Destination Management Organization (DMO)”, the first destination responsible for marketing destinations to drive tourism and business growth…

Award of young professionals
Award of young professionals

The Chicago-Industry recognition plan is a valuable way to celebrate innovation and success, establish contact with companions and understand their own fields. Event professionals have provided many awards plans. From the International Exhibition and Event Award Association to the PCMA Foundation, there are vision awards Trade exhibition supervisor (TSE) The fastest 50 and golden prizes and summits. However, it is difficult to formulate effective submission for those who are at the beginning. TSE and RX marketing vice president Katherine Youngstrom established a contact. Vice President RX won three awards on Gold 100 AWARDS & Summit in 2024, including the greatest trade exhibition in 2023, involving how to write works that stand out. Andrew: How to benefit the event and the entire industry in the event industry reward plan? Catherine: The award plan celebrates the excellence and innovation of the activity industry, so that everyone has the opportunity to connect and connect from the "behind the table" to celebrate each other's…

Why do activity professionals need to give priority to their own well -being
Why do activity professionals need to give priority to their own well -being

Paco colorzo THis activity industry has flourished with the mentality of "going, walking, walking". We are a passionate, driven personal community, and they will break through the boundaries and create unforgettable experiences. However, this fast -paced high -pressure environment may cause huge losses. When we are busy planning spectacular events, do we ignore the most important works of our own happiness? We are a master of multi -tasking, countless details of juggling, and logistical nightmare with a smile. We have flourished from the energy of on -site activities and the stimulation of the plan to see several months. But behind the scenes, continuous travel, long time and harsh customers can make us feel exhausted and disconnected. Usually, I feel the feeling of leaving something or someone. If I grow up at work, do I ignore my loved ones? What about my love life? What about my hobby? What about my health? This is a paradox: we are surrounded by people,…

Young Professionals Corner "Hidden Heroes" Spotlight No. 1:
Young Professionals Corner “Hidden Heroes” Spotlight No. 1:

NEW YORK CITY—When asked about “hidden heroes” in the events industry, Christine McMahon, SPHR, SHRM-SCP, senior vice president of labor relations and show operations at the Javits Center, highlighted Members of the venue's performance and facilities trade. "This includes our carpenters, electricians, freight movers, cleaners and more who keep our buildings in tip-top shape and ready for events throughout the year," McMahon said. "They are dedicated to their professionalism and The knowledge of the building itself was unparalleled. It was a daunting schedule, but they were very dedicated to meeting the show's deadlines. Christine McMahon, SPHR, SHRM-SCP, Senior Vice President, Labor Relations and Performance Operations, Javits Center “The events industry is 24/7 hours, rain, snow or shine. This work is done within strict opening and closing deadlines of shows - that's how your life works - and sometimes it's a challenge our show trade members recognize. importance and strive to overcome any challenges to meet these requirements. They are proud…

How to help event professionals affected by Los Angeles fires
How to help event professionals affected by Los Angeles fires

Meetings and event professionals are among the many devastated by wildfires raging across Los Angeles. Here are some disaster relief resources that can help. Wildfires continue to ravage the Los Angeles area - so far, they have killed 24 people, destroyed 12,000 buildings and homes, and burned an area of ​​more than 60 square miles. And, with high winds expected to continue sweeping the region Wednesday and the Palisades and Eaton Fires continuing to burn, the danger isn't over yet. According to reports, fortunately, downtown Los Angeles has escaped the impact of the wildfires, and the Los Angeles Convention Center is continuing to hold meetings and events as planned. But that doesn't mean meetings and event professionals in the greater Los Angeles area escaped the personal devastation of the fires. To help those displaced by the recent wildfires, HotelPlanner mobilized its call center team to provide 24/7 service to help residents find alternative housing for themselves, their families, and even…

Photo by Asad Photo Maldives: https://www.pexels.com/photo/beach-wedding-ceremony-during-daytime-169198/ -- niche events, destination wedding
Niche activity or not? Why some event professionals

You grow your event planning business by following one simple rule: Say “yes” to everything. From backyard children's birthday parties to Harry Potter themed weddings, no job is too small or too strange for you to develop your event planning skills. But now, a couple approaches you and wants themselves and their guests to dress up as zombies for their wedding. You're wondering if it's time to make a choice about the type of event you attend. In this article, we outline the reasons why you should focus your event planning services on a niche that reflects your event planning goals and passions. Increase your perceived value (and your income) this The perceived value of your business is an objective and emotional evaluation of your event planning services. It reflects what customers expect when they hire your company. Expectations may vary, but quality, uniqueness, and exclusivity are generally emphasized. While there are many factors that contribute to your “perceived value,”…

The Young Professional’s Guide to Goals: Prepare Yourself
The Young Professional’s Guide to Goals: Prepare Yourself

CHICAGO — As we enter a new year, it’s important to set or reevaluate professional and personal goals for the coming year. From SMART goals to the 5 Cs or 5 Fs of goal setting, there are many ways to keep your goals in check and set yourself up for success. Trade show executives took direction from leading business experts and sources to create a A Guide to Goals for Young Professionals Help launch efforts to achieve performance excellence in 2025 and beyond. set your goals When it comes to brainstorming your goals for the year (or any time period), many experts recommend starting with the SMART approach. Making sure your goals are smart means you make sure they are specific, measurable, achievable, relevant and time-bound. Another imperative is to have a “why” behind your goals that aligns with your professional and personal values. Having a strong reason behind your goals will help you feel connected to the results you…

Gift-Giving Trends: Supplier Professionals Share What They’re Seeing in 2024 and
Gift-Giving Trends: Supplier Professionals Share What They’re Seeing in 2024 and

Listen to audio As conference professors and vendors prepare for the New Year's gift-giving, we spoke with several industry insiders to find out what 2024 will bring and what they think 2025 will bring. What suppliers see in 2024 personalization Laurie Amigo, Director of Brands, Events and Events at HALO Branded Solutions, told us, “2024 It’s the year of personalized gifts. Pop-up shops and curated gift programs are very popular year-round, but especially during the holidays. Some organizations will offer online pop-ups with gifts that can be picked up at the office or at an event. This allows the recipient enough time to choose a gift with the company logo, but allows the recipient to pick up the gift at a social event like a sales meeting or a holiday party. Today's workforce is divided into five generations, and one gift fits all. The era is over." Some ways to personalize gifts include: –Name personalization: Monogram, custom packaging or handwritten…

Young Professionals Party and Events Calendar
Young Professionals Party and Events Calendar

CHICAGO — In the trade show and exhibition industry, relationships are what make the world go round. Building strong professional connections starts with networking. To help young professionals know when and where to connect, trade show director Find upcoming young professionals and early career professional gatherings and events to share with our network. December 2024 date time Where WHO describe December 17, 2024 7:30-8:15 am Los Angeles Convention Center First time attending the IAEE Expo! Expo! Meet other first-time Expo attendees! Expo! During breakfast before the show starts that day! December 17, 2024 8:30-10 p.m. Lucky to Win – Live in Los Angeles Young professionals attend the IAEE Expo! Expo! Enjoy a party sponsored by GES and onPeak during the Expo! Expo! January 2025 date time Where WHO describe January 12, 2025 3-4:15pm Houston, Texas Leaders attending PCMA conference for the first time Meet other first-time attendees and expand your network at a first-time attendee reception sponsored by Madison Visitors…

90% of supply chain professionals advocate cloud-driven
90% of supply chain professionals advocate cloud-driven

A new survey from Loftware highlights the huge need for stronger connectivity in global supply chains, with 90% of industry professionals highlighting the need for greater collaboration to increase efficiency, ensure compliance and reduce costs. The findings come as companies prioritize resilience, transparency and agility to respond to disruption and changing consumer expectations. The survey, which gathered insights from more than 400 professionals from 55 countries, revealed that 84% of respondents support the establishment of a collaborative ecosystem where supply chain partners share access, data and standards. Cloud technology is seen as key to enabling this transformation, with 74% of respondents believing it provides a flexible framework to simplify labeling and collaboration between trading partners. "Global supply chains are becoming increasingly complex, increasing the need for digital transformation. Companies are turning to cloud solutions to enhance interactions and ensure compliance across their networks," said Josh Roffman, executive vice president of marketing at Loftware. Compliance challenges remain a significant pain point.…

What young event professionals should know about UFI
What young event professionals should know about UFI

CHICAGO — From Canada to Chile, event professionals work tirelessly around the world. But no matter where you are, UFI (Universal Association of the Exhibition Industry) has your back. The association has been advocating for events around the world for nearly a century and plans to continue its efforts for the next or more events. UFI recently launched a new logo and updated branding to mark the start of its centenary year and announced that Chris Skeith, OBE, will become its next chief executive in 2025. trade show director (TSE) spoke to UFI's current CEO Kai Hattendorf about its rich history and bright future, and how young professionals can get involved. ANDREW: What should new event professionals know about UFI? Kai: We are the global association for the exhibition industry, a global community of industry leaders and professionals. When you want to connect with people in your home country, you can do so through your country's industry associations, such as…

What young event professionals should know about UFI
What young event professionals should know about UFI

CHICAGO — From Canada to Chile, event professionals work tirelessly around the world. But no matter where you are, UFI (Universal Association of the Exhibition Industry) has your back. The association has been advocating for events around the world for nearly a century and plans to continue its efforts for the next or more events. UFI recently launched a new logo and updated branding to mark the start of its centenary year and announced that Chris Skeith, OBE, will become its next chief executive in 2025. trade show director (TSE) spoke to UFI's current CEO Kai Hattendorf about its rich history and bright future, and how young professionals can get involved. ANDREW: What should new event professionals know about UFI? Kai: We are the global association for the exhibition industry, a global community of industry leaders and professionals. When you want to connect with people in your home country, you can do so through your country's industry associations, such as…

Benefits of Professional Car Detailing | Chicago Auto Professionals
Benefits of Professional Car Detailing | Chicago Auto Professionals

Many car enthusiasts quickly discover that frequent cleaning alone isn't enough to maintain the showroom shine they need. Despite your best efforts, dirt can accumulate in hard-to-reach areas, and minor scratches seem inevitable over time.Interesting, professional details Providing solutions that go beyond surface cleaning. Professional detailing is crucial to a car's value as it enhances the car's beauty and overall condition, making it more attractive to potential buyers. By investing in a comprehensive cleaning, polishing and protective treatment, detailing helps eliminate defects, odors and environmental damage, significantly increasing resale potential and preserving the vehicle's long-term integrity. The role of professional details in increasing a car’s value Professional detailing plays a vital role in maintaining the value of your vehicle. Unlike a regular wash that only removes surface dirt, a detail wash meticulously cleans and protects every inch of your car, both interior and exterior. By investing in professional detailing, you can take proactive steps to eliminate the daily wear and…

G2E 2024 brings together more than 25,000 gaming professionals
G2E 2024 brings together more than 25,000 gaming professionals

Annual event shapes the future of global gaming Submitted by G2E las vegas – G2E 2024, presented by the American Gaming Association (AGA) and presented by RX, brings more than 25,000 gaming professionals to Las Vegas this week to promote industry innovation and drive gaming growth. "For 24 years, G2E has been the heartbeat of the gaming industry, providing the global gaming community with an essential platform to shape the future of the industry," said Bill Miller, AGA President and CEO. “The continued and significant growth of the gaming industry, from brick-and-mortar operations to sports betting and iGaming, makes G2E’s role as the annual industry gathering point more important than ever.” This year, G2E has seen year-on-year growth in attendance, showcasing exhibitors from 117 countries, regions and regions with regulated gaming jurisdictions, and hosting over 100 educational sessions. The show also expanded its iGaming zone to 30 exhibitors, and notably, G2E hosted 115 international exhibitors, the most in its 24-year…

Eight travel tips for event professionals
Eight travel tips for event professionals

CHICAGO — Going to a business event can feel like taking a train, a plane or an Uber. From biking to the airport to catching flights to making connections in an unfamiliar environment, attending a trade show can seem overwhelming, especially for someone new to the industry. Here are eight tips for traveling to events, with insights from Stephen Hess, senior marketing manager at Restaurant Events, LLC. Carry more than you think you need While it's tempting to travel light, Hess says it's important to bring more than you anticipate using on any professional trip. Stephen Hess shares travel tips with TSE. "I would just recommend dressing up...usually the days are longer than a typical workday, so you're going to want to change clothes," he said. "That's the nature of the beast. You're high on your feet...(and) you just want clean socks." related. Networking 101 with TSE: YP's Guide to Networking Success Always check traffic conditions If you're going to…

New training program for event professionals
New training program for event professionals

Meeting Professionals International (MPI) and Visit Fort Worth have partnered to create a new mentoring program that pairs meeting planners with coaches to complete a six-week program to help them determine their career trajectory. ‘Plan Your Career Development’ and ‘Continue Your Career Development Journey’ – MPI’s new mentoring groups – are curated experiences designed to support emerging talent and seasoned professionals. The program takes a holistic approach, focusing on topics such as making better decisions, managing stress, clarifying values ​​in work and life, and building resilience. "These programs are beacons of innovation and empowerment, providing transformative journeys for participants at all career stages," said Tim Luepke, dean of the MPI Academy, in a media statement. "Interactive elements, peer learning, and mentoring opportunities enrich the participant experience, fostering meaningful connections and actionable insights." Each mentoring group serves two different groups. For young professionals embarking on their career journey, Build Your Career is like a compass, guiding them to find the foundational…

blazing sun over city
Event professionals offer advice on holding meetings in extreme heat

By Barbara Palmer According to The Guardian , an “unprecedented” number of record temperatures were reported around the world in the first six months of 2024. In July, more than 20,000 attendees descended on Las Vegas for EVO24, a global event where participants compete against each other in virtual fighting games like Mortal Kombat and Street Fighter. They arrived in the city during a historic heat wave, with temperatures reaching 120 degrees Fahrenheit a few days earlier. In reporting on the upcoming virtual battle, the gaming news site EventHubs specifically reminded those attending the event, which will be held at the Las Vegas Convention Center from July 19 to 21, that extreme heat could pose a very real danger to them. EventHubs reporter Dakota Hills posted these reports on his website and shared them on social media, advising participants to avoid walking outside as much as possible and plan transportation and routes to the convention center in advance. Although event…

Young Professionals Recognition Program Guide
Young Professionals Recognition Program Guide

CHICAGO – Recognition programs and initiatives hold great appeal for young professionals who seek not only a sense of accomplishment in their work but also recognition for a job well performed and validation for the impact they are having on their organization and industry. According to Gallup, recognition is a low-cost, high-return initiative because it increases recipients’ productivity, employee engagement, and company loyalty. Trade Show Executive (TSE) has researched some of the recognition programs in the trade show industry and provided an outline of programs young professionals can apply for and be nominated for. Application-based courses 20 20-somethings at PCMA The Professional Convention Management Association’s (PCMA) “20 in Twenty” program recognizes the best and brightest young professionals in the business events industry. The program accepts applications and has clear criteria and submission instructions. One of the criteria is that applicants must work full-time in the meetings, conferences and business events industry and demonstrate leadership, among other things. Notably, they do…

Photo by Los Muertos Crew: https://www.pexels.com/photo/woman-sitting-on-a-chair-wearing-denim-top-7586547/ -- business podcast
6 Business-Savvy Podcasts Today’s Event Professionals Should Be Listening to

As an event planning professional, you want to provide the best service to your clients. That means staying up to date on the latest industry trends and innovations. Both beginners and seasoned event planning professionals can benefit from listening to educational podcasts, especially those that inspire them to continue learning and improving their skills. These podcasts may cover the event planning industry, business operations, marketing, technology, or entrepreneurship, and overall, can provide value to your business. These six business-savvy podcasts will help event planning professionals make huge strides both personally and professionally. 1. Event Technology Podcast If you want to stay competitive, you need to stay up to date on trends in the event planning industry. Event Technology Podcast This podcast hosted by Brandt Krueger and Will Curran covers everything you need to know. Keeping up with trends, learning new technology, and figuring out how to effectively apply it to your workflow and campaigns can be difficult. This podcast aims…

Penang International Halal Expo & Conference
Benefits for professionals in all walks of life –

Design thinking is a methodology widely recognized for its problem-solving capabilities, with unique benefits in various fields such as technology, healthcare, education, and finance. Enrolling in a design thinking skills course in Malaysia can equip professionals with a powerful toolkit to promote innovation and practical solutions. Here are the main benefits that professionals in different industries can gain from such training. Fostering innovation and creativity Design thinking courses encourage out-of-the-box thinking, pushing professionals to explore new ideas and creative problem-solving methods. This approach centers on understanding user needs and cultivating empathy, leading to more innovative products and services. For professionals in fields such as marketing, product development, and entrepreneurship, these skills are essential to staying competitive and relevant in a rapidly changing market. Improve problem-solving skills If you enroll in the Design Thinking Skills Course in Malaysia, one of the fundamental benefits you can reap is its structured approach to identifying and solving complex problems. The five stages of design…

Trade show exec launches young professionals zone
Trade show exec launches young professionals zone

CHICAGO – Trade Show Executive (TSE) has launched a new column, Young Professionals, dedicated to young professionals in the trade show and events industry, curating digital content for those early in their careers or looking for new inspiration. As TSE works to launch and enhance this new section, content will include Q&As with industry leaders, real-world examples of hot topics and trends, and guides to understanding different aspects of the industry. Online content will be aggregated into a monthly Young Professionals Newsletter, which will be sent out on the last working day of each month. Young Professionals Page Subscribe to receive a free monthly newsletter. “I’ve been very excited to see the launch of the Young Professionals Corner over the past few months,” said Maddy Ryley, Executive Editor of TSE. “TSE is uniquely positioned to provide this group of professionals with thought leadership, inspiration, and tips and tricks to help them be successful and fulfilled in their careers. Our goal…

Industry Professionals
Industry Professionals

Everything is moving forward for these industry professionals, who take on new roles and continue to shape the hospitality experience for the meetings and incentive travel community, bringing revolutionary changes to hotels and resorts around the world. Mac McLeod, Hilton Portland Downtown and The Duniway Hilton Portland Downtown and Duniway announced the appointment of Mike McLeod as general manager. Located in downtown Portland, near the Portland Art Museum, Arlene Schnitzer Concert Hall, and Pioneer Courthouse Square, McLeod will oversee the 782-room Hilton Complex It features more than 47,700 square feet of meeting and event space and three restaurants. With a career spanning more than 40 years in the hospitality industry, McLeod brings experience and demonstrable accomplishments to his most recent position. He initially joined the Hilton Portland and Duniway Hotel (formerly Hilton Executive Tower) as Director of Sales and Marketing from 2004 to 2007. He also served as DoubleTree by Hilton Spokane Downtown and Hilton Vancouver Washingtonplayed a key role…

Sunrise over Manhattan skyline with "New Yorker" sign lit up
NYC Hotel License Battle: What Meeting Professionals Need

Listen to Audio The proposed law could affect pricing, but the situation is more complicated than that The City That Never Sleeps shouldn’t mind fewer hotel rooms, but meeting professionals will — and New York City’s proposed hotel license will accelerate that decline, the hotel industry trade group says.But that’s just one factor in the city’s complex hotel landscape. Here's a quick rundown of what's going on so far. In late July, City Council member Julie Menin, a former commissioner of the New York City Department of Consumer and Worker Protection, introduced a bill called the Hotel Safe Act, which would require New York's 769 hotels to be licensed, as is the case in most major cities in the U.S. The bill has been supported by 35 of the 51 city council members and has the backing of New York City's five district attorneys and the police union. As a columnist The New York Times “Unlike restaurants, bars, nail salons,…

Woman exercising outdoors
Biohacking for Event Professionals: Utilizing

Listen to Audio As event and conference professionals, our lives are filled with tight schedules, constant travel and pressure to perform at our best, often without time for self-care. For women, understanding and adapting to the body’s natural rhythms can revolutionize the way we manage these demands. Our menstrual cycle is more than just periods. It’s a dynamic process driven by a delicate balance of hormones that impacts every aspect of our health—from mood and energy levels to strength, desire, and mental clarity. By understanding these hormonal changes, you can adjust your workload, travel plans, and projects to optimize your professional performance and personal health. Menstrual Period (Days 1-5): Rest and Reflection During your menstrual cycle, estrogen and progesterone levels are at their lowest, causing a drop in energy and a natural need for rest. This is a time to focus on easier tasks, strategic planning, or even take a break if possible. Use this phase as an opportunity to…

2 blonde women one in orange the other purple seated on stage
More and more event professionals are joining the ranks of freelancers

By Jennifer N. Dienst Soundings CEO Tracy Judge (left) and freelance events expert Erika Brunke discuss the benefits of freelancing during a panel discussion at the CEMA Summit in Seattle on August 5. (Whatever Media Group) According to a new report released earlier this month by Soundings, “Agile Talent Strategies: Leveraging the Expertise of Freelancers in the Business Events Industry,” the trend of event professionals choosing freelance work over full-time employment remains strong during and after the pandemic. The findings were shared during a panel discussion at the 2024 CEMA Summit, “Navigating the Transition: From Corporate to Freelance,” with Soundings founder and CEO Tracy Judge, and event professionals Erika Brunke, Stacey Kashubeck and Michele Schneider, who quit their full-time jobs to become freelancers. According to Judge, they’ve seen an increase in people joining Soundings, a talent community of more than 2,900 independent business event professionals. But the report’s insights also reflect broader trends in the U.S. workforce — 36% of…

Kazakhstan Food Machinery Exhibition Attracts Professionals from Central Asia and the Middle East
Kazakhstan Food Machinery Exhibition Attracts Professionals from Central Asia and the Middle East

Kazakhstan Food Machinery Exhibition Attracts Professionals from Central Asia and the Middle East The annual Kazakhstan Food Machinery Exhibition will be held over three days in early November. The organizer of this international exhibition is.ITE Group Plc, the British International Trade and Exhibition Co., Ltd., the exhibition hall is located atAtakent International Convention and Exhibition CenterTens of thousands of professionals from the packaging industry are expected to attend.At present, Central Asians are changing their dietary structure, and the Chinese food market offers great prospects.The five Central Asian countries have a population of nearly 60 million and consume large quantities of fruits and vegetables. They import tens of thousands of tons of fruits and vegetables from Xinjiang every year.In addition, Central Asians are changing their long-term eating habits by eating meat, fried foods and sweets. For reasons such as dietary nutrition, health and maintaining a slim body, they are beginning to appreciate the mild taste of meat. China and adding seasonings…

197 - Tips and predictions from IAEE Expo professionals! Expo!
197 – Tips and predictions from IAEE Expo professionals! Expo!

I attended the IAEE Expo! Expo! 2022 conference in Louisville, Kentucky, and had the opportunity to share some tips and predictions for exhibiting in 2023 with some of the EventProfs there! This episode highlights: About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.

197 - Tips and predictions from IAEE Expo professionals! Expo!
197 – Tips and predictions from IAEE Expo professionals! Expo!

I attended the IAEE Expo! Expo! 2022 conference in Louisville, Kentucky, and had the opportunity to share some tips and predictions for exhibiting in 2023 with some of the EventProfs there! This episode highlights: About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.