CMOs redefine fandom for today’s brands/
The age of the fan is upon us—and brands are relying on live experiences to transform passive audiences into passionate fans.Executives from FX, HI-CHEW and Cartwheel take you inside their fan strategies at festivals and exclusive events for the first time, explaining: Key steps to convert your audience into fans of your brand How FX and HI-CHEW transform audiences from customers to evangelists to fans How to use "deep listening" to turn listeners into passionate advocates The difference between maintaining a fan base and creating a new one How to build emotional connections to inspire and grow a fan community There's more! This is one of the most exciting trends in experiential marketing for both B2C and B2B brands. Get your fan intelligence now - it'll make you think differently about your customers and audiences.
Survey: Assessing today’s key factors in risk mitigation
Listen to audio Risk mitigation and crisis management have always been pressing topics in conference planning, but as the world evolves, so do the types of risks planners prepare for. Smart Meetings, in partnership with Destinations International, asks you to share your thoughts on the top factors currently considered in risk mitigation and crisis management plans. The deadline for the survey is October 18. Take the survey now!
Achieve greater success in today’s new sales environment
Expo! Expo! IAEE's 2024 Annual Meeting and Exhibition delves into the inner workings of exhibitions and events, with six unique learning tracks delivered by thought leaders such as Peak Performance Leadership Services, Inc. President Rick Denley. Adaptive Growth Strategies for a Disrupted World: A True B2B Sales Strategy for the New Buying Processexplores how the world of sales has changed dramatically in a short period of time. More than 50% of buyers have completely changed the way they buy and revolutionized their buying process. The truth is, sales professionals are falling behind. These customers are more informed, empowered and demanding than ever before. They expect personalized, seamless and omnichannel experiences from the companies they buy from. Buyers also want to be challenged by vendors who can provide them with new insights and solutions that fit their specific needs and goals. In this session, Rick will discuss how sales leaders and professionals must adapt to thrive in this new business environment…
6 Business-Savvy Podcasts Today’s Event Professionals Should Be Listening to
As an event planning professional, you want to provide the best service to your clients. That means staying up to date on the latest industry trends and innovations. Both beginners and seasoned event planning professionals can benefit from listening to educational podcasts, especially those that inspire them to continue learning and improving their skills. These podcasts may cover the event planning industry, business operations, marketing, technology, or entrepreneurship, and overall, can provide value to your business. These six business-savvy podcasts will help event planning professionals make huge strides both personally and professionally. 1. Event Technology Podcast If you want to stay competitive, you need to stay up to date on trends in the event planning industry. Event Technology Podcast This podcast hosted by Brandt Krueger and Will Curran covers everything you need to know. Keeping up with trends, learning new technology, and figuring out how to effectively apply it to your workflow and campaigns can be difficult. This podcast aims…
Today’s Pick: 24K km 1991 Nissan Figaro
this Daily Selection This is a 1991 Nissan Figaro with 24K kms, sold by a dealer in Virginia on ClassicCars.com. For a primary, everyday car, practicality and utility are usually top of mind for most buyers. A commuter car needs to be inexpensive, comfortable, and fuel-efficient. The criteria for a second or (especially) third car will be different. That's when factors like styling, performance, and exhaust note may be moved higher up the list of requirements. If you're going to spend extra money on a car you don't need, you should buy one you actually do need. thinkIf you want something relatively rare and definitely unique, take a look at this 1991 Nissan Figaro. After debuting at the 1989 Tokyo Motor Show, the Figaro went into production as a 1991 model - and that was it. Nissan decided to build just 20,000 of them for Japanese customers (although some websites, such as this one, put the number at 20,073). To…
Today’s Pick: 1972 Buick Riviera
this Daily Selection yes A 1972 Buick Riviera is listed for sale on ClassicCars.com by a dealer in Alabama. The third-generation Buick Riviera got me hooked. That was about 20 years ago, when I was a student at the University of Texas at Austin. I was as obsessed with cars then as I am now, but my horizons were much narrower. I was primarily drawn to new European and exotic cars, although I also enjoyed driving around with my best friend, Jacob, in his Honda S2000. While domestic cars from the 1950s and 1960s were part of my childhood, I had yet to develop a greater appreciation for the American cars of the past. That changed one afternoon when I was walking around the University of Texas campus. A classmate of mine roared down the street in a car I had never seen before. It was a huge, hulking car with a candy-like burnt orange paint job. I knew it…
Today’s Pick: 1957 DeSoto Firesweep Sportsman
Let's imagine The car brand is stuck in the middle of the hierarchy, while its pricier siblings consistently outsell you. Can that continue in a rapidly converging market? That's the story of DeSoto, and our pick today is the DeSoto model that provided the brand with a lifeline: a 1957 DeSoto Firesweep Sportsman. It's listed for sale on ClassicCars.com by a shop in Stratford, Connecticut. (Click on the link to see the listing) Where does the DeSoto fit in the collector car world? Plymouth, Dodge, and Chrysler are popular, but the DeSoto wasn't always equally loved. Introduced in 1929, the DeSoto was positioned above the Plymouth (also new for 1929) and below the Dodge, which was in turn positioned below the Chrysler. However, in 1933, the Chrysler Corporation changed the market positioning of both the Dodge and the DeSoto, with the latter now serving as a cheaper alternative to the Chrysler. This remained the case until 1961. Keep an eye…
Today’s Pick: 1957 DeSoto Firesweep Sportsman
Let's imagine The car brand is stuck in the middle of the hierarchy, while its pricier siblings consistently outsell you. Can that continue in a rapidly converging market? That's the story of DeSoto, and our pick today is the DeSoto model that provided the brand with a lifeline: a 1957 DeSoto Firesweep Sportsman. It's listed for sale on ClassicCars.com by a shop in Stratford, Connecticut. (Click on the link to see the listing) Where does the DeSoto fit in the collector car world? Plymouth, Dodge, and Chrysler are popular, but the DeSoto wasn't always equally loved. Introduced in 1929, the DeSoto was positioned above the Plymouth (also new for 1929) and below the Dodge, which was in turn positioned below the Chrysler. However, in 1933, the Chrysler Corporation changed the market positioning of both the Dodge and the DeSoto, with the latter now serving as a cheaper alternative to the Chrysler. This remained the case until 1961. Keep an eye…
Growth and Expansion: How Today’s Event Planners Can Achieve Their Goals
To be successful in the event planning business, you need to understand how to scale and grow. While you can do either one or the other, that’s not the best approach. By combining growth and scaling in a long-term strategic plan, you can scale your business in a controlled way. This way, you can take calculated risks to help your event planning business succeed. Growth vs. Scale: What’s the Difference? Entrepreneurs often use the term Growth and scale Can be used interchangeably. However, there is a subtle difference between the two terms. Both terms refer to increasing the size of an event planning business, ultimately attracting more clients and increasing profits. Growth is achieved by adding more resources. Expansion is achieved by strategically using existing assets to optimize operations without increasing costs. Focusing all of your energy on either expansion or growth can result in risky long-term business plans. Using a strategy that combines both will achieve measurable business progress.…
Today’s Pick: 1962 Ford Thunderbird Sports Roadster
Personal luxury concept In the early 1960s, the Ford Thunderbird reached new sales highs when it played a prominent role in President John F. Kennedy's inaugural parade. Reportedly, 50 Thunderbirds were used in President Kennedy's parade in January 1961. All were convertibles and were said to be mahogany in color. The marketing campaign paid off, and more than 214,000 Thunderbirds were sold to the American public between 1961 and 1963. Today's Featured is a 1962 Ford Thunderbird Sports Convertible, for sale on ClassicCars.com by a private seller in Kelowna, British Columbia. (Click on the link to view the listing) Finished in Maroon Metallic (paint code V), the car was originally delivered to Hayward Motors in Hayward, California. The listing doesn't say how or when the car later came to Canada, but the condition, at least from the photos, seems to speak for itself. "Completely restored to original condition, using as many original Ford parts as possible," the seller says. "Always…
Today’s ICE-powered Volkswagen Golf may be useful for another 10 years
The Combustion Golf could continue to be produced until 2035, although Volkswagen plans to launch an all-new electric car version in 2026, a VW engineer said. go through Chris Chilton July 30, 2024 16:50 The current internal combustion engine-powered Volkswagen Golf could continue to be used until 2035, Volkswagen engineers claim. The car will be forced to stop production due to planned ICE bans in parts of Europe and the United States. Volkswagen will launch an all-new electric Golf in 2026, but for now it looks like the car will be sold alongside the existing Golf. When Volkswagen unveiled the ID.2all concept in 2023, it gave us a glimpse into what the all-new all-electric Volkswagen Golf might look like when it goes on sale in the second half of the decade. But the car's arrival won't spell the end of the internal combustion Golf. One VW engineer said today's hatchback could stick around until 2035. Working with Top Gear NetherlandsVolkswagen's…
Today’s Pick: 1966 Chevrolet Biscayne with 427 Engine
people usually think that It's believed that in the early days of the muscle car era, high-horsepower engines were most often installed in cheap cars used for drag racing. However, our featured 1966 Chevrolet Biscayne today proves that's not the case, as it's even rarer than its fancier brothers. The coupe is listed on ClassicCars.com by a dealer in Columbus, Ohio. (Click on the link to view the listing) 1957 Black Widow (courtesy of John Lloyd) In the world of high-performance Chevrolet automobiles, the first notable flying machine was the "Black Widow," a couple of 1957 Chevrolet 150 utility sedans painted in a black and white color scheme decided upon by the crew operating the Southern Engineering and Development Company. 1957 Chevrolet Racing Competition Guide”, different 283s could be specified, but we tend to associate the Black Widows with the RPO 578, the fuel-injected, 283-horsepower 283 and the three-speed manual transmission. However, if you look at ’57 fuel-injected production, the…
Today’s Pick: 1966 Chevrolet Biscayne with 427 Engine
people usually think that It's believed that in the early days of the muscle car era, high-horsepower engines were most often installed in cheap cars used for drag racing. However, our featured 1966 Chevrolet Biscayne today proves that's not the case, as it's even rarer than its fancier brothers. The coupe is listed on ClassicCars.com by a dealer in Columbus, Ohio. (Click on the link to view the listing) 1957 Black Widow (courtesy of John Lloyd) In the world of high-performance Chevrolet automobiles, the first notable flying machine was the "Black Widow," a couple of 1957 Chevrolet 150 utility sedans painted in a black and white color scheme decided upon by the crew operating the Southern Engineering and Development Company. 1957 Chevrolet Racing Competition Guide”, different 283s could be specified, but we tend to associate the Black Widows with the RPO 578, the fuel-injected, 283-horsepower 283 and the three-speed manual transmission. However, if you look at ’57 fuel-injected production, the…
Big E: Today’s most important news
July 13, 2024 - U.S. electric vehicle sales hit record (Editor's note: "The Big E" is a short daily newsletter covering the major news in the electric vehicle market over the past 24 hours, compiled by Clean Fleet ReportEditors of . Our goal is to present something important so you can learn something. It may not always be good news, but we feel it is something you should know. Let us know what you think of the news, or if you think we missed something more important. We hope this makes your day better. ) The first Big E is important because it goes against much of what you may have read over the past few months. The stories are pretty consistent—electric car Sales are down! EV buyers are switching back to gas cars! It may take years for the EV market to get to where it needs to be. Let us curb the panic. Cox Automotive reports Sales for…
The Big E: July 14, 2024 – Today’s Most Important News
Math Is Hard—But Critical for EVs When it comes to EVs, it turns out two contradictory things can be true. In this case those two things are: EVs cost less own to than gasoline vehicles, and EVs cost more to own than conventional cars. Automotive News, the trade publication that is the Bible of the auto industry, took this issue head on, working with data gathered by J.D.Power, another well-known player in the industry. Electricity at home is usually cheaper than gas The starting point is tallying up the cost of owning a car over five years, in this case—purchase price, taxes, maintenance, residual values, regional gasoline prices and electricity rates as well as zero-emission vehicle incentives. The findings reflect what we know about life in the U.S.—where you live matters. In two states Automotive News/J.D.Power found EVs were more expensive to own than gas cars, but in the other 48 EVs were more economical. But you can parse it…
The Big E: July 17, 2024 – Today’s Most Important News
EV Costs—What a Difference a Day Makes I wrote only three days ago about a study of EV costs that ranked all 50 states by the five-year cost of owning and operating an electric car. The good news is–it found the total cost of ownership over that period was positive (compared to a comparable gas-powered car) in 48 of 50 states. No more free ride in NJ New Jersey took the crown for the most encouraging state for EV owners, offering the possible that after five years an owner could end up more than $10,000 ahead of its petroleum-fueled compatriots. The numbers had a hiccup this month as the state decided to reverse a sales tax exemption for EVs that had been around for decades. In addition to paying 6.6 percent in state sales tax, EV purchasers also will need to pay into a state fund to pay for road repairs and other support for the state’s transportation infrastructure. The…
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