Trade Show Executive Midsize Convention Center Report
Chicago — trade show director (TSE) uses a ranking system to compare current Directory of the world's top conference centers Divided into size classes. In this system, midsize convention centers are venues that offer 125,000 square feet (sf) to 349,999 sf of primary exhibition space. These facilities include the third level, while the first level (Millionaire's Club) center has 1,000,000 square feet or more, and the second level (large conference center) venue contains 350,000 square feet to 999,999 square feet of primary exhibition space. The Class IV (Small Convention Center) category consists of primary exhibition space ranging from 50,000 square feet to 124,999 square feet. There are 96 mid-sized convention centers in North America, accounting for 32.9% of all venues tracked by TSE. The third floor also occupies 27% of the entire main exhibition space, with an area of 19,205,076 square feet. related.TSE Digital Midsize City Spotlight Part 1: Madison, Tulsa and Durham In Chula Vista, California, Gaylord Pacific Resort…
Meet the women to watch in 2024: Nicole Cho
CHICAGO—This month, trade show director (TSE) highlights women to watch in 2024 – 10 women in the industry who demonstrated innovation and made a significant impact on their businesses last year. TSE spoke with PRINTING United Alliance's Expo Marketing Director Nicole Cho to learn more about how she avoids burnout, expands her network, and stays up to date on the latest trends. MADDY: Can you tell us how you got into the trade show industry? Was it a straight path, or was it unexpected? Nicole: My path into the trade show industry was not an easy one. I was a gym teacher in school, a substitute, a nanny, traded high yield bonds and stocks at an investment firm, worked as a waitress, got invited to outdoor retailers, begged them to hire me, and never looked back . MADDY: What skills have helped you move up in the organization? How do you perfect these skills? Nicole: As my career progressed, my…
How can augmented reality benefit trade shows?
CHICAGO — Augmented reality (AR) is an interactive technology experience that blends the real world with digital content. A popular example of this technology is Pokémon Go, which uses smartphone cameras to place virtual creatures in one's environment. Companies such as ray ban An AR "try-on" feature is also available, allowing customers to virtually test sunglasses, clothing, cosmetics and more products. Additionally, many business events are leveraging AR to create experiences that wow participants. Christopher Baron, Senior Director of Innovation, canada againhelped create the AR experience PwC Canadathis American Academy of Dermatologythis Professional Conference Management Association Canadian Innovation Conferencethis Canadian Marketing Association and more customers. Baron and trade show director Share what organizers should know about AR. Augmented reality can improve attendee engagement and exhibitor ROI. ANDREW: How can AR make business activities more effective? Chris: Multiple independent studies have shown that AR increases engagement on multiple levels. When content is delivered through AR, audiences are more likely to engage,…
Young Professionals Party and Events Calendar
CHICAGO — In the trade show and exhibition industry, relationships are what make the world go round. Building strong professional connections starts with networking. To help young professionals know when and where to connect, trade show director Find upcoming young professionals and early career professional gatherings and events to share with our network. December 2024 date time Where WHO describe December 17, 2024 7:30-8:15 am Los Angeles Convention Center First time attending the IAEE Expo! Expo! Meet other first-time Expo attendees! Expo! During breakfast before the show starts that day! December 17, 2024 8:30-10 p.m. Lucky to Win – Live in Los Angeles Young professionals attend the IAEE Expo! Expo! Enjoy a party sponsored by GES and onPeak during the Expo! Expo! January 2025 date time Where WHO describe January 12, 2025 3-4:15pm Houston, Texas Leaders attending PCMA conference for the first time Meet other first-time attendees and expand your network at a first-time attendee reception sponsored by Madison Visitors…
Truelink Capital to acquire GES from Viad Corp
chicago — GES announced that its parent company, Viad Corp, has entered into a definitive agreement with Truelink Capital, a Los Angeles-based private equity firm, through which Truelink will acquire the GES business. The deal, expected to close by the end of 2024, marks another major acquisition by private equity in the trade show and live events industry. The acquisition will include GES Exhibitions, a major global provider of exhibition and logistics services; Spiro, a global experience agency; and onPeak, SHOWTECH and Visit, which provide event accommodation, power/lighting and registration services. Upon completion of the transaction, current GES President Derek Linde will serve as President and CEO, with Jeff Quade, President of GES NA Exhibitions, Jason Stead, President of GES EMEA Exhibitions, and Jeff Stelmach, President of Spiro, continuing to lead the business post-transaction. "This is an incredibly exciting time for GES," said Linde. "Our proven strategy is driving strong momentum in the business, and our partnership with Truelink allows…