Lamborghini boss says ‘YOLO’ effect behind record sales
Stephan Winkelmann noted that Lamborghini is on track to set a record for sales this year. Speaking in Monterrey, Winkelmann also explained the reasons for dropping the Huracan's V10 engine and replacing it with a turbocharged V8 in the Temerario. The brand sold 5,558 vehicles in the first half of 2024. Lamborghini Chief Executive Stephan Winkelmann said the "YOLO" effect that emerged in the wake of the coronavirus pandemic helped the company achieve strong sales amid tough financial conditions. var adpushup = window.adpushup = window.adpushup || {que:()}; adpushup.que.push(function() { if (adpushup.config.platform !== "DESKTOP"){ adpushup.triggerAd("4d84e4c9 -9937-4f84-82c0-c94544ee6f2a"); } else{ adpushup.triggerAd("6a782b01-facb-45f3-a88f-ddf1b1f97657"); } }); After years of building the Aventador and Huracan, Lamborghini has overhauled its supercar lineup with the Revuelto and Temerario, which debuted at Monterey Car Week last weekend. The Urus family has also been expanded with the introduction of a plug-in hybrid SE model. These models are more powerful and faster than the ones they replace, but also more expensive. Despite…
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